Introduction: Cold Outbound
Hey there, I’m Tanner Chidester, CEO of Elite CEOs. Today, I’m excited to share with you the essence of cold outbound strategies – a process that’s been a significant part of my life over the last six months. Cold outbound, a crucial aspect of modern business outreach, involves reaching out to potential leads and prospects through various channels, such as cold calling and cold emailing. I’m going to walk you through this A to Z, so buckle up and let’s dive in.
” Cold outbound, a crucial aspect of modern business outreach, involves reaching out to potential leads and prospects through various channels, such as cold calling and cold emailing.”
Understanding Lead Quality
First and foremost, it’s crucial to understand that lead quality trumps everything. You could have the best scripts and the top closers, but without quality leads, your efforts will fall flat. So, how do you ensure high-quality leads? Here’s my method:
- List Builders: Hire list builders, preferably from the Philippines, at $2-$5 per hour. They should be able to gather six contacts per hour.
- Facebook Groups: Target groups that align with your avatar. For example, if you’re targeting Amazon FBA sellers, join relevant groups to find potential leads.
Cold Outbound: Manual Data Gathering
The next step is manual data gathering. You need to manually check each potential lead’s profile for contact information. If they don’t have their details listed,
use tools like Seamless.ai to help find their information. This method, though time-consuming, ensures high-quality leads compared to automated list pulling.
List Cleaning and Verification
After compiling your list, it’s critical to clean and verify it. Use services like Clearout.io for phone numbers and NeverBounce for emails. This step ensures your contact list is accurate and up-to-date, significantly improving your outreach success rate.
Dialing System Integration
Once you have your list ready, integrate it into a dialer system like Phone Burner or Kixie. These systems automate the dialing process, increasing efficiency. With Phone Burner, for example, you can set up local IDs for higher pickup rates. Remember, a successful cold call strategy hinges on efficiency and persistence.
Cold Dialing Script & Process
The cold dialing script is where your strategy comes to life. Start your call by asking for a brief moment of the prospect’s time, emphasizing that you’ll hang up if it’s not a good fit. This approach respects their time and increases the likelihood of engagement. From there, tailor your conversation based on their needs and challenges, eventually leading to a free implementation call or a direct sales call, depending on their interest and qualification.
Cold Email Strategy
Cold emailing is another vital component. It’s cost-effective and has a wide reach. Use Mailshake to manage your email campaigns. Start with a custom first line that resonates with the recipient, followed by a consistent body across emails. Include a call-to-action, like a link to a video sales letter or directly to a booking page. And always remember to keep your email list clean to avoid spam filters.
Tracking and Optimization
Track everything – from the number of calls made to the pickup rates and the conversion rates. Use this data to refine your approach continuously. Regularly listen to recorded calls for quality assurance and training purposes.
Cold Outbound: Final Thoughts
Cold outbound is not easy; it’s a skill that requires time, effort, and a bit of trial and error to master. However, the payoff can be substantial. If you’re starting out, take it slow, and don’t hesitate to reach out for guidance.
If you need help implementing these strategies or want to explore how Elite CEOs can assist in growing your business, visit us at eliteceos.com. And remember, I’m here to help you succeed in your entrepreneurial journey.
Here’s to your success in mastering cold outbound!
Best,
Tanner Chidester
