Scaling with Paid Traffic Introduction:
Hey everyone, Tanner here. I’m thrilled to share my journey on how I achieved incredible Scaling with Paid Traffic, growing my coaching business to a staggering $70 million. This path was filled with learning curves, innovation, and a deep dive into the world of digital marketing.
“This path was filled with learning curves, innovation, and a deep dive into the world of digital marketing.”
Early Challenges and Breakthroughs
When I first started, like many entrepreneurs, I was following the conventional wisdom and strategies taught by various coaches. I invested around $15,000 in coaching and another $23,000 in ads. The typical focus was on webinars and emails. However, the reality hit hard when I realized the limitations of these methods – email open rates hovered around 15 to 30%, which just wasn’t cutting it.
The Game Changer: Messenger Ads
Out of sheer desperation, I turned to something unconventional at the time – running ads through Messenger using many chats. This was before Facebook and Instagram incorporated native functions for this purpose. The strategy was to funnel ad traffic to Messenger, where they’d watch a quick training and then have the option to book a call.
Conversion Conversations: A Holistic Approach
The real turning point came when I realized that success wasn’t about focusing solely on one aspect like Video Sales Letters (VSLs) or emails. It was about a holistic approach. I developed what I now call “Conversion Conversations,” a system that integrates various elements – Facebook groups, text messages, retargeting ads, voicemails, emails, DMs – into a cohesive strategy. This isn’t just about generating leads; it’s about creating a consistent flow of potential clients into the business.
Scaling with Paid Traffic: Building a $70 Million Business
By employing this comprehensive approach, I was able to grow my business significantly. What I learned was crucial: success in scaling isn’t just about understanding different marketing techniques; it’s about implementing them in a coordinated, high-level strategy that many might not grasp or manage effectively.
Future and Growth
Today, this methodology isn’t just the backbone of my business; it’s also a key strategy we implement for our clients. Whether it’s for my portfolio companies or client businesses, this high-level strategy has proven effective time and again in driving growth and scalability.
Scaling with Paid Traffic: Final Thoughts
I hope my journey and the strategies I’ve shared inspire you to look at digital marketing and client conversion in a new light. Remember, sometimes the most effective solutions are not the most obvious ones. Stay tuned for more detailed insights in my upcoming posts, where I’ll dive deeper into these strategies and how you can implement them in your business.
Until next time, keep pushing the boundaries and see you on the other side of success!