Introduction: Fitness Coaching Business
Hello, Tanner Chidester here. Today, I want to share some valuable insights for fitness coaches looking to build an extraordinary Business and scale beyond the $25K per month plateau. Recently, I had an enlightening session with Giovanna Fonseca, a plant-based nutritionist and fitness coach, who was experiencing the typical challenges of growing a Fitness Coaching Business.
“I had an enlightening session with Giovanna Fonseca, a plant-based nutritionist and fitness coach, who was experiencing the typical challenges of growing a Fitness Coaching Business.”
Understanding Your Current Position
Giovanna’s situation was typical of many entrepreneurs in the fitness industry. She was wearing all the hats in her business – handling sales calls, client coaching, and even creating nutrition and fitness plans. This level of involvement, while commendable, often leads to burnout and stagnation.
Key Strategies for Scaling Your Fitness Coaching Business
- Evaluate Your Ad Spend and Return: Giovanna was spending $150 a day on Instagram ads, which was bringing a significant number of followers and potential leads. The first step in scaling is to assess your ad spend versus the return it generates. If your business relies heavily on ads for client acquisition, consider increasing your ad budget to boost growth.
- Restructure Your Team: Giovanna had a setter and an assistant coach. As your business grows, your team structure must evolve. Consider shifting from percentage-based payments to a fixed base plus commission structure. This change can incentivize your team members and align their goals with the business’s growth.
- Focus on Sales Strategy: A common issue many fitness coaches face is handling sales objections, particularly around pricing and spousal approval. Develop strategies to overcome these objections. For instance, offer two pricing options – one for personal coaching and a lower price for coaching by an associate. This approach provides clients with choices and increases the likelihood of closing the sale.
- Invest in Hiring the Right People: As you scale, you cannot continue to do everything yourself. Hiring a full-time coach who is not only skilled in coaching but also in sales is crucial. This investment allows you to focus on growing the business rather than being bogged down in daily operations.
- Managing Your Team Effectively: Conduct regular team meetings and individual check-ins with your coaches and setters. This regular communication ensures everyone is on the same page and working towards common goals.
- Implement Effective Ad Targeting: Tailor your ads to your target audience. Instead of using automatic settings, customize your ad targeting to reach the most relevant audience, such as women in their 40s and 50s or individuals interested in plant-based nutrition.
Conclusion: The Path to Growth Your Fitness Coaching Business
Scaling a business is about making strategic decisions that align with your growth objectives. It involves understanding your market, optimizing your ad spend, restructuring your team, and improving sales strategies. By following these steps, fitness coaches like Giovanna can successfully move beyond the $25K per month mark and continue growing their businesses.
Remember, scaling a business is a journey, not a destination. It requires continuous learning, adapting, and a willingness to invest in your team and strategies. With the right approach, you can build a sustainable and thriving fitness coaching business.
For more insights on scaling your fitness coaching business, stay tuned for future posts where I delve deeper into specific strategies and case studies. Let’s grow together!