Investing in The Right Program Introduction:
Hey everyone, Tanner Chidester here, CEO of Elite CEOs. Today, let’s talk about a crucial but often overlooked aspect of success—investing in the right program. It’s a simple equation: the quality of your investment determines the quality of your success
“It’s a simple equation: the quality of your investment determines the quality of your success”
The False Economy of Cheap Programs
I see many entrepreneurs falling into the trap of looking for programs that fit their budget. But here’s the deal: success isn’t about staying within your budget; it’s about doing what’s necessary to achieve your goals. When you opt for a cheaper program, you’re essentially putting a cap on your potential success.
You Get What You Pay For
Why are cheaper programs less effective? Generally, they come with less experienced trainers, fewer staff, and inadequate support. They lack the resources needed to provide top-tier guidance. In contrast, pricier programs often have more to offer—more experience, better staff, and superior resources. This typically translates to better results for you.
The Back-End Equation
Here’s something I can’t stress enough: don’t just focus on the upfront cost. Consider what you stand to gain. If spending $5,000 instead of $15,000 means you make 75% less in returns, you’re not saving money—you’re losing it.
Three Pillars of a Great Program
When evaluating a program, consider these three critical factors:
- Experience: How long has the company been in business, and what’s their revenue? More experience usually means more refined and effective strategies.
- Specificity: Does the program align with your field? If you’re a fitness coach, for example, find a program that has successfully scaled a fitness business.
- Attention Level: What kind of attention will you receive? One-on-one coaching is typically more beneficial than group sessions.
The Investment Mindset Shift
This year, I paid $200,000 for coaching. Not because I wanted to, but because I needed to. It’s all about shifting from a ‘want’ mentality to a ‘need’ mentality. Investing in your success isn’t a luxury; it’s a necessity.
Investing in The Right Program Conclusion: Choose Wisely
Stop short changing your success by opting for budget-friendly but ineffective programs. Invest in quality, and the returns will more than justify the expenditure. Remember, making decisions based on price is a shortcut to mediocrity. Invest in greatness, and watch as your business transforms.