How I Use ChatGPT to Grow My Business, Step by Step

Most people use ChatGPT wrong. Used well, it multiplies your output and saves you hours.

The rule is simple. ChatGPT is only as good as the questions you ask and the information you give it. Vague prompts get generic answers. Specific prompts with real context get you something you can use.

Here is how I use it across my business.

1. Content ideas for Reels

I ask for Instagram Reel ideas in the style of my brand, pulling inspiration from several competitors and peers.

The first batch is usually weak. So I push it: give me longer versions with a hook, a body and a call to action. One hook it gave me was the idea that if no one is buying, the problem is your offer, not the algorithm.

Then I ask for 30 more in a different creator’s voice. It becomes a coach in your back pocket for hooks and topics, and it lets a team produce a lot more content.

2. Strategic planning

I tested it on a hypothetical business: a company that helps high school students get into Ivy League colleges with a 90% success rate. It runs Facebook ads for leads and has one on one coaches, and the goal is going from $100K to $1M a month.

The first answer was generic. Refine the offer, optimize lead gen, double down on Facebook ads, build a sales system, streamline fulfillment, build authority, partner up. Nothing wrong with it, nothing useful either.

So I asked for the three best selling points for the marketing. That is where it got good. I liked the 90% acceptance rate as a core pillar. I did not like “one on one coaching with former Ivy League insiders.” I liked a “confused to accepted” angle that covers the whole journey.

In my sales training I teach that every pitch needs three reasons someone should work with you. ChatGPT is great at drafting those. You can also use it like a coach: describe a specific bottleneck and ask how to fix it.

3. Course curriculum

I built the curriculum for my Skool community this way. Part is in the free group, the rest in the paid one.

My prompt asked for a curriculum to help business owners build online companies, covering offer, leads, sales, hiring, training and client fulfillment, with at least four videos per section. It gave me six core modules with about four videos each. Then I had it rename or replace the ones I did not like.

The final structure went into a spreadsheet:

• Week 1, Business OS: about 15 videos plus bonuses.
• Week 2, Leads: about 15 videos.
• Week 3, Conversions: about 10 to 12 videos on sales and marketing.
• Week 4, Fulfillment: about 10 videos.
• Bonuses.

I added topics clients kept asking for, pulled from my team and client feedback, then asked ChatGPT whether anything was missing. Keep lessons simple. Experts skip steps beginners need.

4. Landing page headlines

Two of my landing pages were opting in at 8% and 6%. The target is 20%. Traffic was low, and you need about 1,000 views for reliable data, but the lesson holds. The headline has the biggest effect on conversions.

Give ChatGPT the current headline and its conversion rate, and ask for alternatives that could hit 20% or more. My team tests new headlines weekly and split tests them. The data decides, not the AI.

5. Webinar and VSL frameworks

First, research. Use Facebook’s Page Transparency and the Ad Library to find a competitor’s webinar or VSL running as an ad. Give it to ChatGPT and ask for a similar framework adapted to your offer. My example was fitness.

The framework it pulled out:

1. A bold hook.
2. A relatable point.
3. Personal story and credibility.
4. Introduce the solution.
5. Benefits and features.
6. Social proof.

Then I asked whether that structure would convert at 3% on cold traffic and what should be added. I do not script word for word because it sounds unnatural. I use frameworks as guides. My team already has templates, and ChatGPT helps refine new ones.

6. Client delivery SOPs

When a client pays, we send an onboarding email and text, a personalized video and a gift, then run an onboarding call. You can give ChatGPT your existing SOPs and ask for improvements, or ask it to write them from scratch.

It suggested a quick start guide, a Facebook group, an FAQ and accountability partners. I already had most of that, which was a good gut check. The SOP it generated ran through payment info, onboarding communication, the onboarding call, program access, ongoing support, progress tracking, issue resolution and escalation. Instant feedback that confirms what you know and sharpens it.

7. A custom bot trained on my curriculum

I uploaded every video and all the curriculum from my Sell and Scale community, free and paid, into a custom ChatGPT bot.

Students use it to answer strategy questions, like how to structure an offer, straight from my content. It also tells them which video covers a topic and where to find it. The link sits inside both communities. The answers are specific to my curriculum, not random information from the internet.

The takeaway

The quality of what you get out depends on how specific and informed your prompts are. Use ChatGPT for ideas, strategy, curriculum, headlines, script frameworks, SOPs and custom bots. Then validate everything with real data, real tests and your own judgment.

Want to know where your business needs the most help first? Take my free 90 Day Ceiling Plan. Answer 18 questions and get a written plan, built on your own numbers, that names the one thing holding you back and what to fix first.