Selling digital products has never been easier to start. Since the start of 2025 the products that sell have shifted, and beginners are getting results faster than ever.
I have personally done over $15M in digital product sales. I have seen a 16 year old do about $155,000 in a month. Forty years ago you needed door knocking, flyers or newspaper ads. Now anyone can sell to anyone from a phone.
The catch is that buyers have changed. They want straight value with no hype and no confusion. Here is how to give it to them.
Value comes from content and from the offer
There are two kinds of value. Content is teaching for free what other people charge for. That builds your brand and brings people back.
The offer is the second kind, and its strength comes down to how easily it sells. I grade offers with the four part value equation from Alex Hormozi:
- Desired outcome. Does the buyer actually want this?
- Perceived likelihood. Do they believe it will work for them?
- Time delay. How long until they see the result?
- Effort and sacrifice. How hard is it on them?
Most offers only score well on one of the four. Map yours across all four, then package it to lean into the strong ones while staying ethical and deliverable.
You can start with what you already know. I started in fitness because I was a Division I athlete who played football and basketball.
If you lack the skill, go learn it cheaply
There is no excuse for not having a skill in 2025. Udemy courses cost about $10 to $20 and cover things like graphic design and advertising. Alison is free.
I also built a free course called Elite University with about 30 modules on building and growing a business. Learn first, then sell.
Prime your profile before you reach out
Before you message a single person, fix your profile. When someone clicks on you, three things need to be there.
- A headline. Say what you do and how you do it differently. “I help people build the business of their dreams” is a start, but specifics sell. Something like helping people add 70% more calls with a named method is stronger. Add a credibility line, like building a business to $100M in sales in six years.
- A call to action. Tell people to DM you for help. More conversations means more money.
- A reason to trust you. Link to a short presentation where prospects can book a call. Feature client case studies and an authority post that shows the kind of content you make.
Three ways to get leads
Cold outreach is free and only costs time. Find people in Facebook groups related to your market and start real conversations. Because I run an ad agency, I search for marketing groups. It is a numbers game. Message 100 people and one may say yes. Better messaging and sales skills move that number.
Followers and engagement is cheap. Every day, message the people who liked or commented on your posts. You can also work hashtags tied to your offer. My team can reach about 455,000 people, but we still target likely business owners selectively.
Paid ads cost more and are harder for beginners. Boosted posts are the cheap version. I have seen profile visits at about 16 to 18 cents each and roughly one follower for every $1 to $2. DM ads send an automated message and a link to a funnel, so leads come straight to you, but the cost per lead is higher. I would not start there.
The order I recommend: start with cold outreach, reinvest your first sales into boosted posts, and move to ads later.
The seven step sales call
Once people are on calls, this is the structure I teach:
- Intro and pre frame. Confirm their goal, what they have struggled with and what they have tried. Make it clear that not buying is fine, so they can make a good decision.
- Discovery. Understand the full picture, especially why now. Get agreement that if it is a fit, they will move forward today. Talk about the cost of waiting. Six months of delayed hiring could be a $60,000 loss.
- Summary. Recap their goal, struggles and past attempts. Confirm you can fix it and get a yes.
- Three pillars. Give three reasons to work with you using “most people do this, I do that, and here is why it is better.” For trainers, I point out that most do not know how to build high ticket offers, most rely on webinars that do not work, and that I built a multimillion dollar fitness company myself.
- Brief overview. Explain what is included at a basic level. Buyers mostly want to understand what they are getting.
- Certainty check. Ask how they feel. If certainty is low, raise it before you ever talk about dropping the price.
- Price and objections. State the price. Sort any objection into price, spouse, time or belief, and answer with questions instead of arguments.
If the same objection keeps coming up, fix your discovery questions. That is where it should have been handled.
Sell first, then build the product
Validate demand before you build. I watch people spend months on a product they cannot sell.
I recorded my first Zoom sales calls and used them as my first curriculum. Those calls showed me what customers actually struggle with, which is often very different from what the founder thinks is hard.
Spend money in a way that keeps working
Do not blow your first profits on status items. The shine on a Lamborghini or a Rolex fades in about six months.
What I do instead is the infinite banking concept. I put profits into a whole life policy, build cash value, then borrow against it. In my example the policy earns about 5% a year and the loan costs 2%, so you net about 3%. I have used this for real estate, business purchases and funds. Read The Infinite Banking Concept and talk to a professional, because I am not an investment adviser.
Business is the best personal development there is
Running a business forces you to learn leadership, copywriting, sales, marketing, hiring and course building.
Two of my brothers worked for me for four years. Today they earn $30,000 to $40,000 a month at larger companies because of the skills they built and the network they gained. Even if your business fails, the skills transfer.
Be a guide, not a guru. Share what worked for you. When you do that for long enough, people start seeking you out, and the opportunities follow.
The takeaway
Getting rich with digital products in 2025 is not about a secret product. Create real value, prime your profile, start conversations every day, run a clean sales call and sell before you build.
Do that consistently and the market will reward you faster than at any point in the last decade.
Want to know what’s capping your business right now? Take my free 90 Day Ceiling Plan. Answer 18 questions and get a written plan, built on your own numbers, that names the one thing holding you back and what to fix first.
